We named our store Medicine Wheel consciously. Everything that we do in our store relates to Anishinaabe Medicine Wheel teachings. Our products are about health, emotion, the mind/body connection, and our collective well-being as Indigenous people. Our business brings all of that together and infuses Indigenous culture into the cannabis industry in order to benefit and empower our customers, employees and the larger community.
Cannabis dispensaries are now the major economic driver in Alderville First Nation. As we see it, economic growth should come with giving back and building for the long term benefit of our community. We use the Medicine Wheel teachings and the seven Grandfather teachings in our own lives every day, but we also teach our customers about this outlook. It’s creating interest and it’s giving an opportunity for Canadians to get to know and relate to Indigenous people and our culture. This is all the more important as people learn more about the horrors of residential schools and the atrocities committed against Indigenous children.
When we follow the Red Road and act with integrity and honesty, our business attracts people wanting to walk that road with us. Awareness and even intrigue about what we’re up to leads to people supporting what we’re doing, and getting involved in our causes and projects. We’re bringing people to Alderville, they’re spending money, they’re learning about Indigenous issues, and it’s a mutually beneficial exchange for everyone.
We respect everyone. It doesn’t matter what colour you are, everyone works together here. In the middle of that Medicine Wheel is that crossing point where everyone is connected and this connection is at the core of our business.